#Bollywood’s shining super star, Alia Bhatt, embarked on a new journey – motherhood. As her body transformed, she found that finding comfortable and stylish clothes that resonated with her values proved to be a challenge. This sparked a spark, an idea that bloomed into Ed-a-Mamma, a brand as unique as her experience.
Ed-a-Mamma isn’t just about clothes; it’s about storytelling. Through playful colors, whimsical designs, and comfortable, plant-based fabrics, the brand creates a world of wonder for children aged 2-14. Each garment tells a story, fostering a love for nature and encouraging imagination.
But the magic doesn’t stop there. Ed-a-Mamma is deeply committed to sustainability. Their clothes are biodegradable, buttons are plastic-free, and even the tags find a second life as bookmarks. Each purchase comes with a seed potli, allowing you to plant a piece of nature alongside your child’s story.
The brand’s success was evident from the start, reaching a turnover of 150 crores within its first year. Now, Ed-a-Mamma is ready for an exciting new chapter. By joining forces with Reliance Retail Ventures Ltd. (RRVL), the brand is poised to expand its reach, venturing into new categories like personal care, baby furniture, and even children’s storybooks and an animated series.
This partnership is more than just a business move; it’s a testament to Ed-a-Mamma’s core values – nurturing children, fostering imagination, and caring for our planet. With Alia Bhatt’s vision combined with Reliance’s expertise, Ed-a-Mamma is set to weave a brighter, more sustainable future for generations to come.
#Kids wear Ed-a-mamma is available on all the marketplaces Amazon, Flipkart, Myntra.
